How your news goes to press.
No black box, no ticket queue. Your release moves through the same stations a newspaper story does — assignment, writing, copydesk, wire — with a named editor on it at every step. Here is the whole route, deadline by deadline.
SENIOR EDITORS · TWO REVISION ROUNDS · LIVE-LINK REPORTS
The route your release takes, station by station.
Four moves, one deadline. Every release that crosses this desk follows the same route a wire story does — and most complete it inside a week.
File your brief
Tell the desk what happened: the launch, the funding round, the milestone, the hire. The brief takes about ten minutes — what happened, when, who can say so on the record, and the numbers that make it news. Don't worry about writing well; worry about being specific. If anything is missing, an editor emails you the same day with pointed questions — the kind a reporter would ask.
DAY 0The desk writes
A senior editor — not a template, not a content mill — drafts your release in AP style: a headline that states the news, a dateline that anchors it, an inverted-pyramid body, and quotes that sound like a person said them. Every figure is checked against your brief before it goes in. The first draft lands in your inbox within 48 hours, formatted exactly as it will run.
DAY 1–2You approve
Read the proof like an editor-in-chief. Mark anything — facts, phrasing, emphasis, the quote your CEO wants sharpened. Two full revision rounds are included in every writing package: no surcharges, no meter running, no nickel-and-diming over commas. Most clients approve on the first pass; the house record for a sign-off stands at eleven minutes.
DAY 2–3On the wire
Once you sign off, distribution begins across your package's network — syndication, named outlets, premium placements, whatever your edition includes. Within 48 hours of publishing you receive the live-link report: every placement, every URL, verifiable in one document. No "estimated reach," no combined-traffic arithmetic. Links you can open.
SAME WEEKWhat we need from you.
The brief is short by design. Three things make a release publishable; bring these, and the desk does the rest.
The facts
What happened, when it happened, and the numbers that prove it — the funding amount, the square footage, the launch date. "We're excited to announce" is not a fact; "4,000 square feet in Lincoln Park, opening Sept. 12" is. Vague briefs make vague releases, and our editors ask follow-up questions for a living.
A spokesperson
Someone with a name and a title who is willing to be quoted — a founder, a CEO, the person who actually made the decision. We draft the quote; they sign it. What we can't do is attribute enthusiasm to "a company spokesperson" and expect a journalist to care.
The assets
Your logo, two or three usable images, and your boilerplate — the standing "About" paragraph that closes every release. No boilerplate? We'll write one you can keep for good. Blurry screenshots and word-art logos, however, are where the desk draws a hard line.
Where good releases become publishable ones.
Before anything reaches the wire, it crosses the copydesk — the same pass a newspaper story gets before print. Four checks, no exceptions, no release skips the line.
- AP style — datelines, numerals, titles and abbreviations set the way working newsrooms expect them
- Fact-check — every figure, name and claim verified against your brief before it ships
- The headline test — would an editor run it as written? If not, it's rewritten until one would
- Quote surgery — corporate filler comes out; something a human being would actually say goes in
Two rounds, no meter running.
Revisions are part of editing, not an upsell. Here is the policy in plain type — the same version that appears in your order, because there is only one version.
Two rounds, included
Every writing package includes two full revision rounds — not two comments, not two tracked changes: two complete passes where you mark anything and the desk reworks it. No surcharges, no per-edit fees. Most releases are approved before the second round is ever touched.
What counts as a round
A round is one batch of changes sent together — facts to fix, quotes to sharpen, emphasis to shift, a headline to argue about. Send it all at once and it counts as one. What doesn't count: a brand-new announcement halfway through. That's a different release, and we'll say so before it becomes a surprise.
When we push back
If your news isn't news yet, we tell you before we write a word — and tell you what would fix it: a number, a date, a first, a customer willing to go on the record. It costs us the occasional sale and spares you a release nobody prints. We consider that the better trade.
The process, on the record.
Often, yes. The standard timeline already lands the same week, but if you have a hard date — a launch, an event, an announcement window — flag it in your brief and the desk schedules the write and the wire around it. The Byline and up carry a same-week publishing guarantee; if your deadline is measured in hours rather than days, talk to us at hello@launchheadlines.com before you order.
Then you're most of the way to The Dispatch, which is built for exactly this: our editors review and proof your draft, then distribute it across the wire. If the draft needs more than a proofread — and we'll tell you plainly if it does — any writing package lets the desk rebuild it from your material rather than from scratch, which usually makes things faster, not slower.
Yes, and we take them seriously. Give us the lift date and time in your brief and nothing moves until then: the release is written, approved and staged, and the wire holds until the embargo lifts. On premium tiers, journalist pitches go out under embargo terms, marked the way reporters expect to see them.
Staff senior editors — people who have written and edited news for a living, all working under one stylebook. Every release is senior-led and hand-refined: drafted by an editor, then reviewed line by line at the desk before it ships. Nothing is farmed out, and on The Campaign you get a dedicated editor with a direct line.
The desk is open. Your deadline starts here.
Ten minutes to file a brief. A senior editor — not a sales rep — reads it the day it lands.