A press release service, run like a newsroom.

№ 01 ✦ From the Desk

Why the release got a bad name, and what we did about it.

Somewhere between the fax machine and the blast platform, the press release lost its reputation. It became the junk mail of journalism — written like advertising, sent like spam, and measured in numbers nobody in a newsroom has ever believed. Editors learned to delete on sight. Founders learned to expect nothing. And an entire industry learned it could charge for both.

We kept asking a simple question: what if the release itself was never the problem? A press release is journalism's raw material — the dateline, the facts, the quote on the record. Handled properly, it is the most efficient document in media. Handled the way this industry handles it, it is landfill with a headline.

So we built a copydesk instead of a blast tool. Senior editors write and copyedit every release to the same stylebook working journalists use — AP style, inverted pyramid, fact-checked claims, quotes a human being might plausibly say out loud. Two revision rounds come standard, because that is how editing works. Nothing leaves this desk that we would not print under our own masthead.

We are equally particular about the other half of the job. Syndication is not named placement; named placement is not premium placement; and none of it is earned media — any service that blurs those lines is selling you the blur. You will never see an inflated "reach" number in one of our reports. You will see named placements and live URLs, because those are the only two things worth reporting.

One more thing, on the record: we don't promise rankings — nobody honestly can. We promise a release written to a newsroom standard, distributed where we said it would go, and reported with proof. If your release can't clear our editorial review, you get a full refund. That is the whole pitch. We think it reads rather well.

— The Launch Headlines Copydesk