Written by editors, not ad copy.
Most press releases are advertising wearing a press badge — and editors can smell it from the subject line. Ours are drafted by senior editors in AP style, fact-checked line by line, and built to read like the story a journalist would have filed anyway. Two revision rounds included, no surcharges.
Same news. Different newspaper.
Below: one announcement, twice. On the left, the version most services would happily blast out. On the right, what it looks like after twenty minutes with our copydesk. Spot the difference — every editor in America already has.
ErgoDynamics Unveils the REVOLUTIONARY Office Chair of the FUTURE!!!
ErgoDynamics, the world's #1 premier leading innovator in next-generation seating solutions, is BEYOND THRILLED to announce the game-changing, disruptive, best-in-class TaskOne Pro — quite simply the greatest chair ever made!!! Boasting an incredible 31% comfort boost, this once-in-a-lifetime revolution in sitting is perfect for absolutely EVERYONE!
"This changes literally everything about sitting," raves our visionary, award-winning CEO. "The future is HERE!" Don't sleep on this — unless it's in the chair, because it's THAT comfortable!!!
ErgoDynamics Launches Task Chair Shown to Cut Reported Back Pain 31% in Company Pilot
AUSTIN, Texas — ErgoDynamics, an ergonomic office furniture maker, today released the TaskOne Pro, a $489 task chair with a self-adjusting lumbar system developed with 14 physical therapists. In a 90-day pilot of 212 desk workers, participants reported 31% less lower-back discomfort, the company said.
"Most chairs make you do the adjusting," said Dana Okafor, ErgoDynamics' head of product. "We built one that meets your spine where it already is."
THE 31% WAS IN THE FIRST VERSION TOO. IT WAS JUST BURIED UNDER THE EXCLAMATION MARKS.
Written to the working stylebook.
Every release we write follows the same stylebook working journalists use — because they are the first audience, and the only one with a delete key. AP style isn't decoration; it's the difference between copy an editor can run as-is and copy that gets rewritten, or worse, ignored.
The rules below are not aspirational. They are checked on every draft, by a second senior editor, before anything reaches you — let alone the wire.
- AP style throughout — datelines, numerals, titles, punctuation, the lot
- Inverted pyramid — the who-what-when up top, the boilerplate last
- One idea per sentence — no 60-word openers begging for a rewrite
- Fact-checked claims — every figure sourced to your materials before it ships
- Quotes that sound human — attributable, on the record, never "synergy"
- Zero superlatives — editors delete "revolutionary" on sight, so we do it first
- Senior-led, hand-refined — reviewed line by line before it touches the wire
Everything an editor needs to say yes.
A finished release is more than its body copy. Every writing package ships as a complete, wire-ready document — headline to endmark.
A headline built to survive
Headline and subhead crafted to make it past an editor's delete key: specific, factual, under 100 characters, and carrying the actual news — not the adjectives around it.
600–800 words, AP-style
An inverted-pyramid body with a proper dateline, sourced figures, and real quotes — drafted from your brief or polished from your own, and always approved by you before the wire.
The furniture that makes it run
Company boilerplate, a media kit line, clean metadata and up to three anchor links — the unglamorous parts that decide whether your release is publishable or just a document.
A good release reads like the story the journalist would have written anyway — so they run it, instead of rewriting it.— House Rule № 1, The Launch Headlines Stylebook
Two editions include the desk.
Full senior-editor writing — brief to finished release, two revision rounds included — starts with The Byline. One-time pricing, no subscriptions.
The desk writes it, the wire runs it — our signature edition.
- Written by a senior editor
- 2 revision rounds included
- 350+ publications incl. AP News
- Same-week publishing guarantee
Senior writing plus premium named placements on the national wire.
- Everything in The Byline
- National newswire distribution
- Yahoo Finance · MarketWatch · Benzinga
- 30-min editorial angle consultation
ALREADY WROTE IT YOURSELF? THE DISPATCH — $349 INCLUDES EDITORIAL REVIEW & PROOFREAD, NOT WRITING.
Asked and answered.
Every writing package includes two full revision rounds, and most drafts settle in one. If, after revisions, the release still can't clear our editorial review, you receive a full refund. We would rather return your money than put something on the wire neither of us is proud of.
That's most of our work. Translating expertise for a general reader is what an editor's job has always been. We work from your brief, ask follow-up questions the way a reporter would, and fact-check every term and figure against your materials. You review the proof before anything ships — the precision stays yours; the readability is ours.
AP first, brand second — deliberately. A press release is written for newsrooms, and newsrooms read in one voice: the stylebook's. Copy that sounds like your ad campaign is exactly what gets deleted. Your brand still comes through where it belongs — in the story you choose to tell, the quotes, and the boilerplate.
If you supply quotes, we keep the speaker's meaning and voice but edit for AP attribution style, length and clarity — the same treatment a newsroom would give them. If you don't have quotes, we draft them from your brief for your spokesperson to approve or amend. Either way, nothing goes on the wire without your sign-off on every word.
Ready for a release that reads like news?
File your brief today. A senior editor — not a sales rep — writes every one.