Distribution, with the labels left on.
350+ publications, Google News, AP News, the finance trio, national wire — all real, all mapped in the table below. But first, the part other services bury: what each tier of “distribution” actually means, in plain English.
SYNDICATION ≠ PLACEMENT ≠ EARNED MEDIA · WE LABEL EVERY RUNG
Four rungs. Know which one you're buying.
Every service in this industry sells “distribution.” The word covers four very different things. Here they are, in ascending order of value — and of the honesty required to sell them.
Syndication
Your release, republished verbatim across a network of publications and indexed by Google News. Good for: being findable, quotable and citable — a permanent public record. Not good for: strangers stampeding to read it. Every package includes it; only the dishonest ones stop describing it there.
EVERY PACKAGENamed outlet placement
The release runs on outlets you can name in a boardroom — AP News among them — with a URL to prove it. Still distribution, not coverage: the difference is the masthead above your headline, and it's a difference anyone can verify.
THE BYLINE +Premium placement
Yahoo Finance, MarketWatch, Benzinga — Business Insider-grade properties with real authority. On The Front Page these are guaranteed in writing: 4–6 named premium placements, and if a promised one doesn't land, that portion of your fee comes back.
THE FRONT PAGE +Earned media
A journalist reads your story and decides to write their own. No service can guarantee this — whatever the sales page implies — and any that does is selling rung one at rung four prices. Our journalist-list pitches exist to earn it the only way it's ever earned.
NOT FOR SALEDISTRIBUTION NETWORK INCLUDES
PLACEMENT MIX VARIES BY PACKAGE — MAPPED ROW BY ROW BELOW
The ladder, mapped to the packages.
Same four rungs, laid against all four editions. No asterisks — this table is the fine print.
| What Runs Where | The Dispatch · $349 | The Byline · $699 | The Front Page · $1,299 | The Campaign · $2,499 |
|---|---|---|---|---|
| Rung 01 — Syndication | ||||
| Publication syndication network | 250+ | 350+ | 350+ | 350+ × 3 releases |
| Google News inclusion | ● | ● | ● | ● |
| Rung 02 — Named Outlet Placement | ||||
| AP News named placement | — | ● | ● | ● |
| Journalist list email pitch | — | ● | ● | ● |
| Rung 03 — Premium Placement | ||||
| National newswire distribution | — | — | ● | ● |
| Yahoo Finance · MarketWatch · Benzinga | — | — | ● | ● |
| Premium named placements, guaranteed | — | — | 4–6 | 4–6 per release |
| TV & radio affiliate sites (FOX, CBS) | — | — | ● | ● |
RUNG 04 — EARNED MEDIA — IS NOT FOR SALE AT ANY TIER, HERE OR ANYWHERE. COMPARE FULL PACKAGES
Distribution ends with a document, not a shrug.
Within 48 hours of publishing, your report arrives: every placement, every live URL, verified before it's sent. No “potential audience,” no “estimated impressions” — just links that resolve.
From The Byline up, the report comes white-labeled — agencies forward it to clients under their own letterhead — alongside an “As Featured In” badge kit for your site. The Front Page adds 14 days of pickup monitoring; The Campaign rolls all three releases into one cumulative coverage dashboard.
COMPILED 48 HOURS AFTER DISTRIBUTION /LaunchHeadlines/ —
AP NEWS · LIVE ●
YAHOO FINANCE · LIVE ●
MARKETWATCH · LIVE ●
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About that “75 million readers” you keep being promised.
The industry's favorite number is technically true and practically meaningless. Here's the arithmetic — and what we put in writing instead.
How the number is made
“Reach 75 million readers” means the combined monthly traffic of every site in a network — not one of whom necessarily saw your release. It's counting everyone who owns a mailbox as a reader of your letter. Impressive on an invoice; useless everywhere else.
What we report instead
Named placements and live URLs, delivered within 48 hours and verified before sending. If a number can't be checked by clicking it, it doesn't go in a Launch Headlines report. That's the whole methodology, and we'd put it on the front page.
Backed by refunds
If your release can't clear editorial review, you get a full refund. If a guaranteed premium placement doesn't land, that portion is refunded. From The Byline up, publishing is guaranteed same-week. All three are in writing — because honesty you can't invoice against is just marketing.
Distribution, on the record.
Named and premium placements are effectively permanent — those outlets archive, they don't delete. Most syndicated network placements stay live indefinitely too, though a minority of publications prune older wire content after a year or so. Every link in your report is verified live at delivery, and The Front Page adds 14 days of pickup monitoring after that.
Every release carries up to three anchor links with keyword anchors you choose, plus structured metadata so search engines and AI systems can parse it cleanly. Link attributes ultimately belong to each publication — most pass equity, some apply their own policies — and the live-link report lets you inspect every one. We don't promise rankings — nobody honestly can.
Yes. Tell the desk your category and geography in the brief and we weight the mix accordingly: trade and industry publications for vertical stories, the Yahoo Finance–MarketWatch–Benzinga trio for anything with numbers in it, and FOX and CBS affiliate sites for regional plays. Journalist pitch lists on The Byline and up are built per beat, not blasted.
When the news has stakes beyond your own audience: funding rounds, acquisitions, regulatory or public-market-adjacent announcements, and anything investors or analysts might search for later. For a routine product update or hire, The Byline usually does the job — and if we think you're over-buying, The Front Page's editorial consultation is exactly where we'll say so.
Put your news on a wire that shows its work.
File your brief today. You'll know exactly where it ran — because we'll hand you every link.